How to generate a consistent flow of real estate leads and amass sales commissions in today’s very competitive online environment?

Your real estate sales commission

You wake up and you grab your phone, then you check your social media posts. You prepare breakfast and while eating you check your social media posts. You get ready to work, go to your office or home office, open your laptop and you check your social media posts. For the whole day, you post real estate ads in Facebook, FB groups, the page you manage, your Tiktok, your Instagram, YouTube, Pinterest, LinkedIn and Twitter. For most real estate sellers, this is how they spend their working day. Is this your kind of day? I bet it is. If it is, then you are one very busy person. But are your productive? I mean, have you sold a property recently with this approach? If yes, then you must be doing something right, congratulations. If not, then my assumption is right. That out there is a very competitive online environment.

I bet the reactions you get are just like that, all reactions and no actions. Why? Because social media is made the way it is, for the audience to react. The question now is how do you turn these reactions into actions? The answer is in this article, kindly read further.

First let me run to you again the famous AIDA. Remember AIDA?! Attention, Interest, Desire and Action? This is AIDA.

To get the attention of your audience, you must first narrow down who your target audience are. This you need to work on. Going back to how to get your audience’s attention, your message should stand out from all the rest of attention seeking posts in social media. And this is very hard to get from a wide audience whose attention span is as short as those of kindergarten kids.

Your posts should be interesting enough to warrant from your audience to spend a very short time to read, listen or watch your ads. This work is very daunting. It would take an advertising genius just to tickle someone’s imagination.

Your ads must be so desirable that your target market would be drooling to meet you and see the property with their own eyes and take action on their desires.

Don’t fret. AIDA can be done, yes it can be done. And a lot of successful real estate sellers here and abroad have been doing this business of buying leads, nurturing them and closing deals on a consistent basis. Yes, buying leads, you read that right. You thought it was generating leads, nah, it’s buying leads. Generating leads and closing deals are two different disciplines. I would assume that you are more of a broker, deal maker and closer than a leads generator so why exert gargantuan efforts in generating leads when you can simply buy them, nurture them and close deals with them. Stick to the one discipline you already are, a deal closer.

Ok, let’s cut the chase. Let’s answer the question above, How to generate a consistent flow of real estate leads and amass sales commissions in today’s very competitive online environment?

By keeping your calendar filled with real estate client appointments.

Talk and listen to as many prospects as possible on a daily basis. It could be a call, email or text. This activity is called leads nurturing and this would require you tools to do this. Not to worry. For nearly four years now, we at OnePropertee, has developed a platform where real estate brokers and sellers can easily generate and buy real estate leads. We also developed several tools where you can nurture your leads, eventually close real estate deals and amass sales commission on a consistent basis. Brokers/Sellers can post properties for sale for FREE. (Leave the art of leads generation to us.) Leads can be accessed via our CRM where you can nurture them. The tools you can use are mortgage calculator, project updates, lead mail and we also provide useful articles that you can share to your clients to aid in their decision-making process to eventually be a property owner.

Choose to work smart. Choose where you are good at. If you are good at closing deals, stick to it. You don’t need to be a content creator, a copywriter, a videographer, and photographer. Decide how fast you want to reach your goals. Thee are better ways and better tools you can use in your real estate business, take advantage of it and be an early adopter and not a laggard.

Happy Selling @everyone.